NEVER Pay for A Marketing Company Again!
OrthoPatients Academy
Develop a First-Rate Marketing Plan
Gain Clarity on Your Branding & Strategy
Streamline your Sales Pipeline
Systematize New Patient Acquisition
Use Social Media to Grow Your Business
Train and Manage an Effective Follow-Up Team
Scale Predictably and Smoothly
Modern-Day Training for Aspiring Business Owners & Operators
Evolved Business Academy
Create A Plan For Success
Develop a First-Rate Marketing Plan
Gain Clarity on Your Branding & Strategy
Streamline your Sales Pipeline
Systematize New Client Acquisition
Use Social Media to Grow Your Business
Train and Manage an Effective Follow-Up Team
Scale Predictably and Smoothly
The Premier Marketing Training Platform for Orthodontists Everywhere
Level:
Beginner to Intermediate
Outcome:
Successful Digital Marketing
Length:
8 Weeks
Format:
Online
Level: Beginner - Intermediate
Length: 8 Weeks
Format: Online
Level:
Beginner to Intermediate
Outcome:
Successful Orthodontic Marketing
Length:
8 Weeks
Format:
Online
What is it?
OrthoPatients Academy is an 8-week online course with live Q&A calls and a community of entrepreneurs. It shows you how scale your orthodontic practice with digital marketing.
Who is it for?
OrthoPatients Academy is for orthodontic offices that want to grow their number of new patient starts and tap into the most effective digital marketing systems available to small businesses.
Where does it happen?
The OrthoPatients Academy course is online, and consists of videos, an interactive community, tools, & worksheets. You complete it online, on your own time.
What is it?
Evolved Academy is an 8-week online course with live Q&A calls and a community of entrepreneurs. It shows you how to start & scale your o with digital marketing.
Who is it for?
Evolved Academy is for orthodontic offices that want to grow their number of new patient starts and tap into the most effective digital marketing systems available to small businesses.
Where does it happen?
The Evolved Academy course is online, and consists of videos, an interactive community, tools, & worksheets. You complete it online, on your own time.
How does it work?
Orthodontists and their teams watch the videos in the course, get support during the Q&A sessions, implement the trainings and grow their practices!
When does it start?
OrthoPatients Academy is an online course that starts the moment you enroll. You can complete it on your own time and complete it as fast or as slow as you wish.
Why does it exist?
We made Evolved academy to help aspiring business owners who don't want to spend money on a marketing company every month scale their practice predictably and reliably, without having to learn through trial and error.
How does it work?
Orthodontists and their teams watch the videos in the course, get support during the Q&A sessions, implement the trainings and grow their practices!
When does it start?
OrthoPatients Academy is an online course that starts the moment you enroll. You can complete it on your own time and complete it as fast or as slow as you wish.
Why does it exist?
We made OrthoPatients academy to help orthodontists who don't want to spend money on a marketing company every month scale their practice predictably and reliably, without having to learn through trial and error.
Here's What You'll Learn
Week 1: Finally Learn The Fundamentals
In a world filled with marketing gimmicks and flash-in-the pan results, our first module teaches you the fundamentals you'll really need to succeed in the long run.
Things like understanding what your customer really wants, branding your business effectively, and developing a core marketing strategy and identity.
If you've ever felt like you don't know where to begin with marketing, week one of OrthoPatients Academy will fix that forever.
Week 1: Finally Learn The Fundamentals
In a world filled with marketing gimmicks and flash-in-the pan results, our first module teaches you the fundamentals you'll really need to succeed in the long run.
Things like understanding what your customer really wants, branding your business effectively, and developing a core marketing strategy and identity.
If you've ever felt like you don't know where to begin with marketing, week one of OrthoPatients Academy will fix that forever.
Week 2: Systems, efficiency, tracking, and Automation
There are two main reasons small businesses fail with marketing:
1) Not knowing their numbers
2) Lack of marketing expertise
Week two of OrthoPatients Academy focuses on solving problem number one by teaching you how to centralize all marketing communication, easily track your return on investment from different marketing channels, and develop automations that work for you 24/7. The rest of the course fixes problem number two!
Week 2: Systems, efficiency, Tracking, and Automation
There are two main reasons small businesses fail with marketing:
1) Not knowing their numbers
2) Lack of marketing expertise
Week two of OrthoPatients Academy focuses on solving problem number one by teaching you how to centralize all marketing communication, easily track your return on investment from different marketing channels, and develop automations that work for you 24/7. The rest of the course fixes problem number two!
Weeks 3-5: Build Social Media accounts that make you $$$
Most Orthodontic social media pages are barely more than an annoying distraction for their owners. Weeks 3 and 4 of OrthoPatients academy change that.
With over 60 videos on this subject alone, you'll learn how to grow your practice with social media, instead of just your follower count.
Weeks 3-5: Build Social Media Accounts That Make You $$$
Most Orthodontic social media pages are barely more than an annoying distraction for their owners. Weeks 3 and 4 of OrthoPatients academy change that.
With over 60 videos on this subject alone, you'll learn how to grow your practice with social media, instead of just your follower count.
Weeks 6-7: Sales & Follow Up Mastery (Coming Soon)
Great marketing without an effective front desk team is like an NFL quarterback throwing a 50 yard touchdown pass to a 10 year old; it just doesn't work.
In weeks 6 & 7 (set to be released in January 2022) our phone sales team will train yours on how to turn strangers into paying customers through phone calls and texts.
We'll cover how to increase response & schedule rates, decrease no-shows, and systematize your consultation process for online leads.
Weeks 6-7: Sales & Follow Up Mastery (Under Development)
Great marketing without an effective front desk team is like an NFL quarterback throwing a 50 yard touchdown pass to a 10 year old; it just doesn't work.
In weeks 6 & 7 (set to be released in Q1 2022) our phone sales team will train yours on how to turn strangers into paying customers through phone calls and texts.
We'll cover how to increase response & schedule rates, decrease no-shows, and systematize your consultation process for online leads.
Bonus: interactive orthodontic community & Additional Trainings
If you ever get stuck, the small army of people cheering you on inside our private Facebook community is sure to get you unstuck.
Everyone who joins OrthoPatients academy or is an OrthoPatients client, gets lifetime access to the group which includes livestreams, support, extra trainings, and friends.
In addition, you'll get 100% free access to all future course updates and releases.
Bonus: interactive orthodontic community & Additional Trainings
If you ever get stuck, the small army of people cheering you on inside our private Facebook community is sure to get you unstuck.
Everyone who joins OrthoPatients academy or is an OrthoPatients client, gets lifetime access to the group which includes livestreams, support, extra trainings, and friends.
In addition, you'll get 100% free access to all future course updates and releases.
Take a Peek Inside:
Take an in-depth look at one of the popular lessons within the academy.
Aww, Shucks. We're Blushing!
"Our orthodontic office has been working with OrthoPatients for the past few months and it has made our office run so much smoother. We have been working directly with Teryse. She really helps our office schedule patients for consultations and makes the flow of bringing patients in for consultations seamless. She is super responsive to our patients."
FitSmiles Staff
FitSmiles Orthodontics
Tustin, CA
“I knew the basics of Facebook marketing…but [Orthopatients] helped me take it to the next level”
Marcela Radojevic
ION Orthodontics
Port St. Lucie, FL
“I have personally done a lot of Facebook advertising and I've had good success with it, but the OrthoPatients system is on another level. When the time came for me to find a company to manage my Facebook marketing, I interviewed several companies and OrthoPatients was the most impressive. Their system is the most comprehensive lead generator available today. My patients now come into a New Patient Consult with money in hand and ready to start. Everyone on their team is friendly and easy to work with. I'm very happy with their results and I give them the highest of recommendations!”
John Yurkovich
Dr. John Orthodontics
Rochester, MI
“…let me thank you for all of the new leads over the last month! I am more than pleasantly surprised and happy with all the leads you are generating!”
Mark Lowe
Mark Lowe DDS Orthodontics
Fresno, CA
“I was super skeptical about paid marketing for my orthodontic practice. Over the years, I’d been pitched by numerous companies that were was too sales-y and promised unrealistic things; not to mention how expensive it all was! I initially got connected with Keaton from OrthoPatients in early 2020. Right away we vibed so I decided to give it a shot. I’ve been working with them for 18 months and have produced so much in new patient revenue, a more than 7x ROI on money spent. In addition to the added production, it has been a pleasure working with Keaton and his team. They are super responsive, really organized and passionate about helping their clients. I recommend 100%!!!!”
Nadim Guirguis
Mountain View Orthodontics
Las Vegas, NV
“Lovely team. Great work, I've been having a very good ROI with OrthoPatients. Saved my treatment coordinator a lot of time chasing leads. Always accessible. Thank you Keaton, Tyler, Laura, and Katie for all the hard work.”
Mohammed Mahdi
Blooming Braces
Bloomingdale, IL
Keaton @OrthoPatients is a very professional, knowledgeable and helpful person. He is putting his time, heart and effort into his work and it’s showing. I worked and working with him on couple of marketing projects for my orthodontic practice and I am happy with his services. Highly recommend him and his team. -
Ehab BenNasir
Signature Orthodontics & Pediatric Dentistry
Manassas, VA
"During the month of June we started 16 additional new patients…Every night I go to bed and when I wake up I have 3-4 messages saying we have a new consultation requests. It’s Amazing”” -
Sujata Bhatia
Bhatia Orthodontics
Maui, HI
“I can honestly say [Orthopatients] has been incredible to work with” - Michael Minars, Hollywood FL
Michael Minars
Minars Orthodontics
Hollywood, FL
Social Media Management
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"Our orthodontic office has been working with OrthoPatients for the past few months and it has made our office run so much smoother. We have been working directly with Teryse. She really helps our office schedule patients for consultations and makes the flow of bringing patients in for consultations seamless. She is super responsive to our patients."
FitSmiles Staff
FitSmiles Orthodontics
Tustin, CA
“I knew the basics of Facebook marketing…but [Orthopatients] helped me take it to the next level”
Marcela Radojevic
ION Orthodontics
Port St. Lucie, FL
“I have personally done a lot of Facebook advertising and I've had good success with it, but the OrthoPatients system is on another level. When the time came for me to find a company to manage my Facebook marketing, I interviewed several companies and OrthoPatients was the most impressive. Their system is the most comprehensive lead generator available today. My patients now come into a New Patient Consult with money in hand and ready to start. Everyone on their team is friendly and easy to work with. I'm very happy with their results and I give them the highest of recommendations!”
John Yurkovich
Dr. John Orthodontics
Rochester, MI
“…let me thank you for all of the new leads over the last month! I am more than pleasantly surprised and happy with all the leads you are generating!”
Mark Lowe
Mark Lowe DDS Orthodontics
Fresno, CA
“I was super skeptical about paid marketing for my orthodontic practice. Over the years, I’d been pitched by numerous companies that were was too sales-y and promised unrealistic things; not to mention how expensive it all was! I initially got connected with Keaton from OrthoPatients in early 2020. Right away we vibed so I decided to give it a shot. I’ve been working with them for 18 months and have produced so much in new patient revenue, a more than 7x ROI on money spent. In addition to the added production, it has been a pleasure working with Keaton and his team. They are super responsive, really organized and passionate about helping their clients. I recommend 100%!!!!”
Nadim Guirguis
Mountain View Orthodontics
Las Vegas, NV
“Lovely team. Great work, I've been having a very good ROI with OrthoPatients. Saved my treatment coordinator a lot of time chasing leads. Always accessible. Thank you Keaton, Tyler, Laura, and Katie for all the hard work.”
Mohammed Mahdi
Blooming Braces
Bloomingdale, IL
Keaton @OrthoPatients is a very professional, knowledgeable and helpful person. He is putting his time, heart and effort into his work and it’s showing. I worked and working with him on couple of marketing projects for my orthodontic practice and I am happy with his services. Highly recommend him and his team. -
Ehab BenNasir
Signature Orthodontics & Pediatric Dentistry
Manassas, VA
"During the month of June we started 16 additional new patients…Every night I go to bed and when I wake up I have 3-4 messages saying we have a new consultation requests. It’s Amazing”” -
Sujata Bhatia
Bhatia Orthodontics
Maui, HI
“I can honestly say [Orthopatients] has been incredible to work with” - Michael Minars, Hollywood FL
Michael Minars
Minars Orthodontics
Hollywood, FL
Need More Details?
Take a look at the current curriculum below, new lectures will be added monthly!
Week 1- Marketing 101
The Purpose of Marketing (1:54)
NEVER Spend Money on These Marketing Traps (12:12)
Marketing Terms YOU should know
Paid vs Organic Traffic (9:24)
The Marketing Funnel (7:39)
Your Customer Avatar + Demographics (4:55)
Your Customer Avatar - Psychographics (8:59)
The Secret Second Avatar (1:43)
The First Aspect of Your Second Avatar (5:38)
The Second Aspect of Your Second Avatar (6:28)
The Third Aspect of Your Second Avatar (8:59)
Final Notes (Important!) (1:09)
BONUS: How to Get an Amazing Logo for Cheap (1:36)
Week 2.1 - The Tech: Your Marketing Plan + CRM Tech Setup
See LeadFlo CRM in Action! (2:57)
Phone Number Setup within LeadFlo (3:02)
Connecting your google my business profile (1:06)
Facebook and Instagram Integration (1:06)
WebchatIntegration (1:57)
Auto Missed Call Text Back (1:15)
Week 2.2 - The Tech: Facebook, Instagram and Business Manager Setup + Settings
Why Facebook? (5:24)
Facebook Page Settings To Watch Out For (3:15)
Why Instagram? (2:09)
How to Convert Your Instagram Page Into a Business Page (2:06)
how to check if your Instagram page is already a business page (0:36)
Intro to Facebook Business Manager (3:15)
Business Manager Setup - Part 1 and 2 (5:31)
Business Manager & Ads Manager Walkthrough(important!) (6:52)
Facebook Business Suite Overview (4:14)
Should i have more than one business page for multiples Locations? (1:01)
Week 3 - Organic Social Media Strategies: Social "Landing" Pages
What is a Social Landing Page? (4:44)
the 4 most important aspects of your Facebook landing page (17:23)
How to Deal With Facebook Glitches (0:34)
Intro to Instagram Landing Pages (6:45)
The 4 most important aspects of your Instagram landing page (12:47)
Simple trick to Immediately connect with IG profile visitors! (0:47)
Week 4 - Organic Social Media Strategies: Posting Effectively
Where to Focus Your Posts: 80/20 Rule. (1:59)
#1 Secret to Posting the Right Things, Every Time. (3:38)
How to Never Run Out of Post Ideas (2:29)
Should I Focus More on Pictures or Video? (4:14)
Awesome Post Ideas You Can Use NOW!
How to Post to Facebook (Cool Hacks!) (6:18)
On Using Facebook's Story Editor... (0:20)
How to Post to Instagram (Don't Skip!) (6:21)
understanding hashtags + location tagging (Instagram) (2:10)
How to Make Instagram Reels/TikToks (6:44)
Organizing Ideas for TikTok/Instagram Reels (8:22)
Should I Have a TikTok Business Account? (1:00)
"Digital" Posts (3:46)
The Importance of Lighting (4:36)
Lighting: Studio (5:50)
Lighting: Run and Gun (1:40)
What Camera Should I Use? (1:51)
Getting Great Audio for your Videos - DSLR (1:38)
Getting Great Audio on Your Videos - Smartphone (2:30)
Week 5 - Facebook/Instagram Paid Strategies
Demystifying the Facebook/Instagram Organic Algorithm (7:51)
Quick Note - IMPORTANT FOR NEXT LECTURE ( 3:03)
Demystifying the Facebook/Instagram Paid Algorithm (11:34)
Facebook advertising guidelines and terms explained( do not skip) (10:27)
Planning Out Your Campaigns (3:29)
Intro to your Facebook Ad Creative (6:21)
The First Most Important Aspect of Your Facebook Ad (4:44)
The Second Most Important Aspect of Your Ad (Part 1: Theory) ( 12:13)
the second most important aspect of your ad(part 2: practice) (11:24)
Another Important Aspect of Your Facebook Ad (2:50)
Website Campaign: Campaign Level (4:47)
Website Campaign: Ad Set Level (12:37)
Introduction to Lead Ads (3:04)
Lead Ad Settings and Optimization! (6:38)
Intro to Facebook Messenger Campaigns (2:36)
Messenger Ad Initial Setup! (2:38)
Breaking down our top-performing campaign at orthopatients (8:55)
ManyChat Overview! (7:39)
Messenger Policies (5:41)
ManyChat Flow Builder Tutorial (9:04)
Editing an Existing ManyChat Flow (9:57)
Facebook Pixel Setup Tutorial (1:30)
Conversions API setup tutorial(pixel/supplement) (2:01)
The Mindset of Effective Paid Advertisers (3:55)
Frequently Asked Questions:
- Immediate access to all course lessons from the moment you join
- Interactive Facebook Community
- 6 months FREE access to LeadFlo - our all-in-one marketing toolkit
- Automatic, free access to all future course updates and additional videos/resources
The course layout is incredibly easy to use. You’ll be learning effortlessly just a few minutes from now.
This course has been designed to deliver the maximum amount of value in the minimum amount of time. Overall, it is currently about 7 hours in length, but it has been cut up into short lessons that are 5-15 minutes long. You can easily refer back to any lesson or topic whenever needed. With future updates, the course will be closer to 10 hours in length.
OrthoPatients Academy is a completely self-directed online course, so you can go at your own pace. You decide when you start and when you finish. If you want to dive into everything right now, you can. If you want to learn bit-by-bit, you can do that too. Either way, you'll never lose access to the course content.
While this isn't legal or financial advice, most course members write this purchase off as a training expense for their business. Consult your CPA for more information.
OrthoPatients Academy comes with an interactive Facebook community that will encourage you, provide accountability, and help you when you get stuck. The OrthoPatients team is extremely active in the group, and all relevant questions will be answered by one of them within 24 business hours.
Every purchase of OrthoPatients Academy is protected with a 30-day, 100% money-back action based guarantee. If you implement everything in the course, and still don't feel you've gained enough value, we'll refund you. It's a risk-free investment on your end.
This is marketing, folks. You're going to have to spend money on ads (minimum $600/mo), and software (6 months free with the purchase of the course, $199/mo thereafter) to be successful. The good news is, if you follow the instructions in the course, all of these investments will pay for themselves.
No problem. Send us an email at hello@orthopatients.com.
Who Are We?
OrthoPatients is the go-to social media marketing company for orthodontists who want to become the go-to orthodontic practice in their local market.
We are a group of passionate marketers and orthodontic experts ready to help you and your practice thrive online.
Our team has decades of combined orthodontic experience, and we love seeing practices succeed! Contact us today and learn how we can help you achieve your orthodontic business goals.
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